Technical leadership without a warehouse to sell you.
Max Events provides independent technical direction from early design through show close. We translate the creative and operational vision into a technical plan, source the right suppliers and lead the work onsite—without being tied to one equipment inventory.
what we can own
Technical direction & early design consultation
Scope development, venue review and technical drawings
Supplier RFPs, quote analysis, sourcing and negotiation
Audio, lighting, video, staging, power, networking and communications
Crew planning, union coordination and technical schedules
Show-flow development and content management
Show-flow integration and production documentation
Onsite leadership through load-in, show, load-out and reconciliation
the model
Our Technical Production Service offering is based upon an agreed scope and one transparent management fee. If the scope grows, the fee changes openly.
Max Events does not make more money because one supplier sells more equipment. We challenge equipment quotes, scrub labour proposals, negotiate rates and add specialist suppliers only when doing so is in the client’s best interest.
Agency support
Agencies can bring Max Events into the team as senior technical leadership. We can attend client meetings, work within agency systems and documents, and use an agency email address where appropriate.
The agency retains the relationship. Max provides the technical judgment, supplier oversight and onsite leadership required to strengthen the work and bring big ideas to life.
Max Events can manage technical planning for your entire event or just for a complex portion like a headline entertainer.
Bring an experienced Technical Director into the team without hiring one permanently.
Arena Scale Production Experience
For Ricky Gervais and Chris Rock performances at Scotiabank Arena, Live Nation hired Max Events to lead the technical production. Max received the artists’ specifications, coordinated multiple suppliers, managed more than 80 union crew and approximately 20 non-union crew, protected the budgets and led the work through load-out and equipment reconciliation.
