Seven years of major outdoor-event leadership
Over seven years, Max Events leadership grew from managing inventory and rentals to holding nearly every operational element of this 10-acre outdoor festival. The event welcomed approximately 30,000 attendees over one weekend and required deep coordination across artists, technical production, security, police, licensing, vendors, union labour, ticketing and beverage operations. That leadership carried the event through labour disruption, severe weather and its 2021 pandemic reopening, when the team verified more than 15,000 vaccine certificates. By the final year, every ounce of beer was accounted for—a previously unheard-of inventory result created through years of improving systems, controls and accountability.
